The Evolution of CPG Retail Analytics: How Data is Reshaping Consumer Goods in 2025 Picture this: It’s 1930, and Procter & Gamble employees are walking door-to-door, clipboards in hand, asking housewives about their laundry habits. Fast-forward to today, and CPG companies are using artificial intelligence to predict what you’ll buy before you even know you want it.
The transformation of the retail and CPG industry has been nothing short of...