From the moment a goal is scored or a referee blows the whistle, bettors expect your platform to respond instantly. Any delay — even a fraction of a second — can mean lost bets, frustrated users, or worse, costly financial losses. This is why latency in sports betting APIs is such a critical issue. In this blog post, we’ll explore what latency actually is, why it matters so...

If you're building a sportsbook platform or expanding your iGaming business, integrating odds feeds is one of the most important steps you'll take. Odds are the heartbeat of any sportsbook. They tell your bettors what's at stake, reflect real-time market conditions, and ultimately determine your profitability. In this post, we'll walk you through how to integrate odds feeds into your sportsbook...