In a world increasingly defined by global interconnectivity, the role of public relations (PR) extends far beyond brand promotion. Today, PR has the power—and the responsibility—to shape global narratives, particularly around critical issues like race and identity. With media consumption at an all-time high and social platforms offering direct engagement with audiences, PR...

In today's increasingly globalized and diverse world, public relations (PR) professionals have a responsibility to create campaigns that are not only creative and effective but also culturally sensitive. What might seem like a clever message in one context could easily come off as offensive or tone-deaf in another. A single misstep can lead to backlash, boycotts, and long-term damage to brand...