Global OTT Platform Market Overview: 2025-2030

Base Year: 2024

Historical Years:  2020–23

Forecast Years: 2025-2030

The Global OTT Platform Market size was valued at around USD 235 billion in 2024 and is projected to reach USD 595 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 16.7% during the forecast period, i.e., 2025-30.

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Global OTT Platform Market Dynamics: 2025-2030

Global OTT Platform Market Driver:

Increasing Number of Millennial Users of OTT Platform – Millennials are increasingly using OTT platform services has greatly expanded the Global OTT Platform Market. The largest consumer demographic for digital streaming services is millennials who make up about 23% of the world’s population. Personalized content and flexibility are the main reasons why 65% of millennials choose over-the-top (OTT) platforms over traditional television. Subscriptions to websites like; Netflix, Amazon Prime, and Disney+ also increased in 2020. Netflix added 36 million new members the largest annual growth in its history.

Furthermore, almost 70% of millennial users spend more than 8 hours a week on OTT platforms indicating that millennials also play a significant role in the binge-watching culture. Millennials are a key audience for this industry because they prefer on-demand diverse and original content over traditional TV, which is driving the market for OTT platforms.

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Global OTT Platform Market (2025-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Type

-Video on Demand- Market Size & Forecast 2020-2030, USD Million

-Communication- Market Size & Forecast 2020-2030, USD Million

-Music Streaming- Market Size & Forecast 2020-2030, USD Million

-Online Gaming- Market Size & Forecast 2020-2030, USD Million

During the forecast period, the Video-On-Demand segment is expected to hold the largest share around 45% of the Global OTT Platform Market.

By Monetization Model

-Advertising-Based- Market Size & Forecast 2020-2030, USD Million

-Subscription-Based- Market Size & Forecast 2020-2030, USD Million

-Transaction-Based- Market Size & Forecast 2020-2030, USD Million

-Hybrid-Based- Market Size & Forecast 2020-2030, USD Million

By Service Vertical

-Education and Learning- Market Size & Forecast 2020-2030, USD Million

-Media & Entertainment- Market Size & Forecast 2020-2030, USD Million

-Gaming- Market Size & Forecast 2020-2030, USD Million

By Streaming Devices

-Desktops and Laptops- Market Size & Forecast 2020-2030, USD Million

-Smartphones and Tablets- Market Size & Forecast 2020-2030, USD Million

-Smart TVs- Market Size & Forecast 2020-2030, USD Million

-Others (Gaming Consoles, Set Top Box, etc.)- Market Size & Forecast 2020-2030, USD Million

By Region

-North America

-South America

-Europe

-The Middle East & Africa

-Asia Pacific.

During the historic years, North America showed a notable increase in the market accounting for around 35% of the total market value because of the significant average monthly home viewing value of OTT content. 

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Top Companies Operating in the Global OTT Platform Market:

-Amazon.com, Inc.

-Netflix, Inc.

-Hulu, LLC

-Google LLC

-Apple Inc.

-Telstra Corporation Ltd.

-Facebook, Inc.

-Kakao Corp.

-Vimeo Live

-Rakuten, Inc.

Industry Recent Development:

• February 2024: Verimatrix partnered with Amazon Web Services (AWS) to enhance the scalability, availability, and user-friendliness of its Streamkeeper Multi-DRM platform for securing OTT content in the cloud.

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