Kenya Tire Market Overview: 2025-2030

Base Year: 2024

Historical Years:  2020–23

Forecast Years: 2025-2030

The Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30.

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Kenya Tire Market Dynamics: 2025-2030

Kenya Tire Market Opportunity:

Technological Advancements – Higher consumer income and a rapidly increasing population have led to its increased demand and use due to the need for high–performance tires. The tire users desire greater tire life, higher speed ratings, improved comfort, better fuel efficiency, and higher tractive capabilities. This opportunity can only be maximized if the manufacturer invests in research and development birth giving innovation to smart tire technologies. So in line with the current global activities, manufacturers are adopting green technology that includes recycled rubber and biodegradable components. This approach also saves on the costs of carrying carbon footprints in addition to having a chance to land government contracts as well as customers who are becoming environmentally conscious. 

Sumitomo's sustaining technology represents a significant leap forward in tire innovation, combining advanced materials, AI-driven analysis, and sustainability efforts to create tires that not only last longer but also perform better throughout their lifespan. This technology is already being integrated into products like the ENASAVE NEXTIII and WINTER MAXX O3, showcasing its practical application in enhancing consumer tire performance.

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Kenya Tire Market (2025-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Vehicle Type

-Passenger Car-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Light Commercial Vehicle (LCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Medium & Heavy Commercial Vehicle (MHCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Off-the Road Vehicle -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Two Wheeler-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

The Kenyan Tire Industry segmented by vehicle type shows that Passenger Car has the highest market share in both Value and Volume. 

By Demand Type

-OEM-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Aftermarket-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

By Tire Type

-Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

By Sales Channel

-Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)

By Price Category

-Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

-Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

-Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

By Season

-Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

-All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)

By Tire Size

-Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)

-Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands).

Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.

Top Companies Operating in the Kenya Tire Market:

-Michelin Kenya Sdn Bhd

-Giti Tire Pte. Ltd.

-MRF

-Pirelli & C.S.p.a

-Goodyear Tire & Rubber Industries

-Sumitomo Rubber Industries, Ltd.

-Maxxis Tires Kenya

-Kumho Tyre

-Apollo Tyres Ltd.

-Bridgestone Middle East & Africa FZE.

 Industry Recent Developments:

• June 2023: Bridgestone launched Bridgestone Dueler AT002 specifically for local roads and includes high performance and all-terrain to cater to the Kenyan market.
• New distribution centers were established in April 2023 in some of the key areas where MRF is located, including Nairobi, Mombasa, and Kisumu..

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