Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the Energy Drinks Market, The Global Energy Drinks Market size was valued at USD 87 billion in 2024 and is projected to reach USD 134 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.02% during the forecast period, i.e., 2025-30.  Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the Energy Drinks Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

  • Forecast Period: 2025-2030
  • Market Size in 2024: USD 87 billion
  • CAGR (2025-2030): 9.02%

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Global Energy Drinks Market Segmentation Breakdown:

The Energy Drinks Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

  • By Nature of Product
    • Organic
    • Non-Organic
    • Natural

Among the three, the Organic product is anticipated to expand over the forecast period. Organic products are perceived as having a better composition, nutrition value, quality, and anti-oxidants than conventional non-organic drinks.

  • By Product
    • Alcoholic
    • Non-Alcoholic
  • By Customer
    • Teenagers
    • Adults
    • Geriatric
  • By Distribution Channel
    • Off-Trade
    • On-Trade
  • By Consumption
    • Drinks
    • Shots
    • Mixers

Of them all, Drink consumption experienced the highest market revenue share and is expected to prevail in the same trend in the forecast period. It is owing to consumers' preference for drinks over other consumption, such as shots and mixers.

Geographical Growth Insights:

  • By Region
    • North America
    • South America
    • Europe
    • Asia-Pacific
    • The Middle East & Africa

Here, North America held the largest market share during the historical period and is expected to continue the trend in the forecast years. It ascribes to the shift of energy shots into a general standard with the high consumption of coffee and energy drinks.

MarkNtel Advisors Highlights Key Market Drivers for Energy Drinks Market:

Awareness About Health and Hydration - People are now more attentive, aware, and active toward their health. Along with this awareness, the concern of proper and adequate liquid intake has also been infiltrated into daily life. As a result, consumers have found a rewarding solution through energy drinks to fulfill the goal of being hydrated and taking liquids throughout the day. Besides staying hydrated, the nutrients and vitamins present in such energy drinks upgrade their health. Spurred by these trends, manufacturers have noticed increased demand and production. As such, growing health awareness concerns and the appetite for staying hydrated drive the energy drinks industry. Furthermore, the added advantage of flavors and taste expands the youth's palate of liquid intake, leading to further expansion of energy drink types.

A Comprehensive Analysis of Leading Companies in Global Energy Drinks Market

  • Red Bull
  • Monster Beverage Corporation
  • Rockstar Inc.
  • The Coca-Cola Company
  • PepsiCo
  • Power Horse
  • Taisho Pharmaceutical Co Ltd
  • Heinz
  • GSK
  • Goldwin Healthcare

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Energy Drinks Market Recent Development:

  • In 2022, The Coca-Cola Companyadded Monster Reserve White Pineapple and Monster Reserve Watermelon to its Europacific Partners (CCEP) monster line-up.
  • In 2022, Red Bull in Indialaunched a new Red-Edition with a watermelon flavor.
  • In 2022, Starbucks, in partnership with PepsiCo, launched the energy drink “Baya” with mango guava, raspberry lime, and pineapple passionfruit flavors. 

What are the growth Opportunity driving the Global Energy Drinks Market?

Increasing Number of Fitness Centers, Clubs, and Participants - With the wave of adopting an active lifestyle, including the gym in daily life, and perceiving hobbies like rock climbing, hiking, and others, the requirement for an energy booster source has taken over, further pushing the industry forward. Besides, with the increasing participation of youth and women, fitness centers and such activities could further be leveraged to elevate the development of the market. Furthermore, the growing millennial population and the opportunity of various resources to advertise the beverages as a perfect energy solution, along with other benefits of the product, would push forward the market's growth in the forecast period.

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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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  • Energy Drink Market size was valued at USD 87 billion in 2024and is projected to reach USD 134 billion by 2030. Along with a CAGR of around 9.02%.

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