In a class-action suit in the case of Electronic Arts alleging "blatantly anticompetitive behavior" because of the Mut 25 coins exclusivity agreement one of the main concerns is what the publisher's policies have cost users. It's impossible to determine the exact amount of the amount of money that players would have to pay on football games in another possible scenario. However, that's stopping the different parties from exploring the possibility.

This week GamePolitics published an estimation of the number by University of Michigan economist Dr. Jeffrey MacKie-Mason. According to MacKie Mason's estimates, EA overcharged gamers between $701.5 million to $926 million during the purported stretch of anticompetitive behaviour.

EA attorneys reacted to the estimation in a court filing in a court filing by describing it as an novel that is "pure fantasy," an opinion that was later echoed in the news in a statement by Wedbush Morgan Securities' Michael Pachter.

"What do you think of this Universityof Michigan of Michigan economics professor," Pachter said in an email to GamePolitics and added "I seldom read something that causes me to be so angry... There may be some bizarre estimations that I'm not aware of however, based on what you've printed, they ought to be ashamed. You can quote me."

To illustrate his shock, Pachter noted that Madden games have sold 23 million units in the period from 2022 (the period under discussion) and the total retail sales being around $1 billion. Assuming that 20 percent the profits went to stores that sell the games, that leaves EA with around 800 million dollars in revenues from retail sales.

"How do you MacKie-Mason come to the conclusion that EA buy Madden 25 coins was overcharged by more than they earned," Pachter asked.