You know how it goes—when something breaks at home, who gets the call? Dad. Hungry or sick? That’s mom’s department. But here’s the truth: parenting doesn’t come with a rulebook. Diapers aren’t just "mom jobs," and fixing things isn’t just "dad stuff." At Papablic, we believe parenting is about teamwork, not outdated stereotypes.

Our founder, Song, gets it. He’s a dad who knows that being a parent doesn’t mean giving up who you are. That’s why he started Papablic—to create products that make life easier so parents can actually enjoy the ride. Because let’s be real, parenting is exhausting enough without all the extra chores.

The Newborn Essentials You’ll Actually Use (No Fluff!)

Every new parent gets bombarded with lists of essentials for newborns, but half that stuff ends up collecting dust. We’re all about the real game-changers—the products that actually save time and sanity.

Take our Baby Bottle Washer, for example. This thing is a lifesaver. No more late-night scrubbing or boiling bottles like it’s the 1950s. It washes, sterilizes, dries, and stores everything in one go. 99.9% of germs gone, zero effort from you. Because when you’re running on three hours of sleep, the last thing you need is another chore.

Why We’re Different (Hint: We Actually Get It)

Most baby brands act like parenting is all sunshine and Pinterest-perfect moments. We know better. Parenting is messy, hilarious, and sometimes just about survival. That’s why our products are designed by parents, for parents—not to add more to your to-do list, but to take things off it.

Here’s what matters to us:

  • Real solutions – No gimmicks, just stuff that works.
  • No gender roles – Dads can handle bath time, moms can fix the sink. Whatever works for your family.
  • Keeping it real – You’re still you, just with a tiny human to keep alive now.

The Future? More Freedom for Parents

In the next five years, we’re not just growing a business—we’re building a community. A place where parents can say, "This is hard," without judgment, and where dads don’t get treated like babysitters. We want to keep creating products that give you back time—because that’s the one thing parents never have enough of.

And here’s our biggest hope: that new parents never feel like they have to lose themselves. You can love your baby and still love your old hobbies, your career, your weird obsession with vintage vinyl records. Parenthood isn’t about erasing who you were—it’s about adding something amazing to your story.

The Bottom Line

Parenting isn’t about doing it "right." It’s about doing it your way. Whether that means dad’s the diaper-changing champ or mom’s the master of midnight feedings, Papablic is here to make it all a little easier.

So to all the parents out there: Keep breaking the "rules." Keep being your awesome, imperfect selves. And when it comes to newborn essentials, let us handle the boring stuff so you can focus on the good stuff—like those gummy baby smiles that make it all worth it.

Papablic—where real parenting happens, stereotypes get left at the door, and yes, dads totally rock at baby duty too.