How Big is India Alcoholic Beverages Market Industry?

The India alcoholic beverages market size reached USD 145.50 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 175.60 Billion by 2033, exhibiting a growth rate (CAGR) of 1.90% during 2025-2033.

India Alcoholic Beverages Market Trends:

The India Alcoholic Beverages Market is changing dramatically due to changing consumer tastes and sociocultural changes. The market, which has historically been dominated by spirits like whiskey and rum, is currently seeing an increase in demand for high-end and artisanal goods, especially from Gen Z and urban millennial consumers. Customers are increasingly experimenting with different flavors, artisanal brews, and imported liquors. Although still relatively uncommon, wine consumption is growing in popularity as a result of growing health consciousness and the belief that wine is a classy option.

Furthermore, the emergence of cocktail culture—which is being driven by social media and hip bars—is changing how people drink, with mixology and creative presentations emerging as major draws. However, market expansion is still hampered by regulatory obstacles, high taxes, and disparate state-level alcohol laws.

India Alcoholic Beverages Market Scope and Growth Analysis:

Driven by health and wellness trends, low-alcohol and non-alcoholic alternatives are becoming more and more popular in India's alcoholic beverage market. Mocktails, alcohol-free beers, and spirit substitutes are becoming more popular as younger consumers, especially in urban areas, look for beverages that promote social interaction without consuming excessive amounts of alcohol. With consumers who care about the environment choosing companies that use eco-friendly methods like organic ingredients, biodegradable packaging, and lower carbon footprints, sustainability is also becoming an increasingly important consideration.

Despite regulatory barriers, the growth of e-commerce has created new avenues for distribution, with home delivery services and internet platforms making alcohol more widely available. The market is also seeing a resurgence of traditional Indian drinks like toddy and mahua, as consumers reconnect with regional heritage. As the industry

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India Alcoholic Beverages Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the India alcoholic beverages market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Category Insights:

• Beer
• Wine
  • Still Light Wine
  • Sparkling Wine
• Spirit
  • Baijiu
  • Vodka
  • Whiskey
  • Rum
  • Liqueurs
  • Gin
  • Tequila
  • Others

Alcoholic Content Insights:

• High
• Medium
• Low

Flavor Insights:

• Unflavored
• Flavored

Packaging Type Insights:

• Glass Bottles
• Tins
• Plastic Bottles
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Online
• Convenience Stores
• Others

Regional Insights:

• North India
• South India
• East India
• West India