Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the Europe Basmati Rice Market, The Europe Basmati Rice Market size was valued at around USD 589.2 million in 2023 & is expected to reach USD 817.4 million in 2030. The market is estimated to grow at a CAGR of around 4.79% during the forecast period, i.e., 2024-30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the Europe Basmati Rice Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

  • Forecast Period: 2024-2030
  • Market Size by 2023: 589.2 million
  • CAGR (2024-2030): 4.79%

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Europe Basmati Rice Market Segmentation Breakdown:

The Europe Basmati Rice Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

By Packet Weight

  • Upto 2 Kg- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • 1 to 5 Kg- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • 1 to 10 Kg- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Above 10 Kg- Market Size & Forecast 2019-2030F, (Thousand Tons)

By Origin

  • India- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Pakistan- Market Size & Forecast 2019-2030F, (Thousand Tons)

Among these, Indian basmati rice held the largest market share of the Europe Basmati Rice market, a trend that has continued and is expected to persist through the forecast years.

By Type

  • Parboiled- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Raw- Market Size & Forecast 2019-2030F, (Thousand Tons)

By End User

  • Households- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Commercial- Market Size & Forecast 2019-2030F, (Thousand Tons)

By Distribution Channel

  • Hypermarkets & Supermarkets- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Convenience Stores- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Online- Market Size & Forecast 2019-2030F, (Thousand Tons)
  • Others- Market Size & Forecast 2019-2030F, (Thousand Tons)

The significant market share of basmati rice distribution across Europe has historically been and continues to be held by the hypermarkets & supermarkets segment.

Geographical Growth Insights:

By Country

  • Germany
  • France
  • The UK
  • Italy
  • Spain
  • The Netherlands
  • Rest of Europe

The UK has exhibited substantial growth in the European Basmati Rice Market during the historical period.

MarkNtel Advisors Highlights Key Market Drivers for Europe Basmati Rice Market:

Integration of Global Cuisines in Diet Boosts Basmati Rice Market in Europe – The incorporation of various global cuisines into everyday European meals has boosted the Basmati rice industry in the region. With this increasing cultural exchange, European consumers continue to seek diverse food options, including Basmati rice, which is characterized by its distinctive aroma and taste. This market trend has been depicted in the rising demand for South Asian or Middle Eastern cuisines that require Basmati rice. With ethnic restaurants and specialty grocery stores becoming more widespread across Europe, some of these foods have become more familiar to Europeans, which in turn has prompted more Europeans to use Basmati rice in their own homes.

In addition, cooking shows and food blogging sites have contributed by creating awareness in European households regarding the uses and necessity of Basmati rice. These factors contribute to the fact that basmati rice is a favored ingredient in Europe, not only because it gives a divine flavor and variety to main meals but also as a food choice for individuals who are conscious of their eating habits. As more consumers incorporate basmati rice dishes into their meals, basmati rice demand would further increase during the forecast period across this region.

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A Comprehensive Analysis of Leading Companies in Europe Basmati Rice Market

  • Amira Nature Foods
  • Al Fiza Herbal
  • Estraco Kft.
  • East End Foods
  • Baghel Agro Industries
  • Shree Krishna Rice Mills
  • Veetee
  • Tizara Group
  • The Rice N Spice International Ltd.
  • Kohinoor Foods
  • Dawat
  • Surya Foods
  • Others

What are the growth Challenge driving the Europe Basmati Rice Market?

Regulatory Challenges Impacting the Europe Basmati Rice Market Growth & Expansion –  One particular challenge that was observed for the Basmati rice market in European countries has been the high level of bureaucratic policies regulating agricultural imports. Some of the key areas that have attracted considerable attention from the European governments have been pesticide residues, contaminants, and genetically modified organisms. Major challenges have been faced by the Basmati rice exporting countries to adhere to the regulatory standards.

The Maximum Residue Levels (MRLs) that were set by the EU generally differed from what was being practiced in exporting countries, and this meant that extensive and elaborate procedures and sometimes costly procedures of compliance had to be undergone. These policies forced the exporters to spend a large amount of money on crop care and ‘purity’ to obtain EU standards, which also quite evidently limited the market access of the smaller cultivators and affected the farming supply chain in the historical years.

Additionally, the EU’s geographical indication (GI) protections posed an additional challenge for the Basmati rice industry. By the time basmati rice was granted the protection of GI status in several countries of the European Union, it implied that the rice being marketed as basmati in the EU market had to be grown in the defined geographical areas of the Indian subcontinent. This restriction even went a long way toward reducing the options of Basmati rice in the European market, along with the options of price and choice. As the demand and market for Basmati rice strengthened, passing through these GI safeguards and compliance with all the rules and regulations of EU importation were major hurdles to the market growth & development throughout Europe. Also, this regulatory environment is expected to pose a negative effect on the Europe Basmati Rice Market growth within the forecast period.

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