The movement stems from an appeal from Ukraine‘s deputy prime minister, Mykhalio Fedorov, asking FC 25 Coins gaming companies to stop selling their content in Russia. After Apple decided to stop selling their products, CD Projekt Red halted sales of both Cyberpunk 2077 and The Witcher. Companies such as Disney, Warner Bros., and Paramount have all ceased operations with Russia, along with petroleum companies Shell and BP. Worldwide, the United States, European Union, and countless other countries have added their own sanctions.

The soccer gaming space has been dominated by AAA titles like FC that have shaped the genre and created a massive and devoted player base. Through the years, however, gamers have become frustrated at the lack of content added to new, full-priced games, the unfair matchmaking in online play, and the pay-to-win features available in these games. The upcoming UFL game, currently being developed by Strikerz Inc, is looking to produce a soccer game that fixes many of these issues.

UFL will be a free-to-play game with regular updates to add new players or change the existing stats of certain players in the game. The free-to-play platform makes it accessible, and Strikerz Inc has decided to focus much of the game on online play while still offering gamers the opportunity to try out offline or couch co-op modes that made the genre such a popular choice in the beginning. Strikerz Inc‘s model for this game could shake up the entire genre and force companies like EA to take a hard look at how FC 25 Ultimate Teamure titles are created.

UFL will focus on giving gamers fair matchmaking options and reliable updates to make online play more enjoyable for everyone. This means that gamers will only be able to play against people with the same rank, ensuring that newer gamers are not being destroyed by veteran gamers. This has been a massive problem in the cheap Fut 25 Coins franchise, as matchmaking simply finds available gamers, regardless of skill level, ensuring it is not a friendly space for newcomers. UFL's strategy could elevate it to the top of the soccer gaming space and make it a mainstay for fans of the genre.